Mike Montague
Founder of Avenue9, a Human-First AI Marketing Agency
Appears in 44 Episodes
Sell Like a Professional or Perish with Michael Muhlfelder | Coach2Scale Episode #93
Matt Benelli sits down with sales veteran and Calm Ocean Sales founder Mike Muhlfelder for a no-BS conversation every CRO and sales leader needs to hear. With three de...
The Science of Sales Enablement with Pam Dake | Coach2Scale Episode #92
Sales enablement isn’t just a support function anymore; it’s a measurable, strategic driver of revenue growth. In this episode of Coach2Scale, Pam Dake, Senior Directo...
Coaching the Top, Not Just the Bottom with Neil Wood | Coach2Scale Episode #91
In this episode of Coach to Scale, sales trainer and former Olympic trials athlete Neil Wood joins Matt Bonelli to challenge one of the most pervasive mistakes CROs an...
Retention as a Leadership KPI with Tony Burnside | Coach2Scale Episode #90
In this episode of Coach to Scale, we sit down with Tony Burnside, SVP of APJ at Netskope, to dismantle the outdated playbook on sales leadership. Tony challenges the ...
Understanding the Sales Engagement Model with Tom Young | Coach2Scale Episode #88
Tom Young, VP of Sales at BMC Software, joins Matt Benelli to challenge outdated assumptions about how enterprise sales should work. Drawing on decades of experience a...
The CRO Aligning with Capital Strategy with Michael Janes | Coach2Scale Episode #87
In this conversation of Coach the Scale, host Matt Benelli sits down with Michael Janes, CRO, investor, and co-founder of Rapid Commercialization Partners, to explore ...
Blind Spots and Broken Systems with Kevin McCarthy | Coach2Scale Episode #86
In this episode, bestselling author and CEO of Blind Spots, Kevin McCarthy, shares a deeply personal story of how unchecked blind spots, not bad intent, can quietly de...
Stop Telling, Start Coaching with Mike Montague | Coach2Scale Episode #85
Matt Benelli sits down with Mike Montague, sales and marketing expert at Avenue9 and host of the Human-First AI Marketing podcast, for a candid conversation about what...
Winning the Right Deals with Matt Carey | Coach2Scale Episode #83
Every sales leader has heard the mantra: “Pipeline cures all.” But what if that’s only half the truth? In this episode, Matt Carey, SVP of Global Sales at FIS, breaks ...
Why Most Sales Leaders Fail with Eric Hachmer and Steve Frappier | Coach2Scale Episode #83
Performance improvement plans (PIPs) are meant to help struggling reps, but more often than not, they’re just a step toward the exit. So why do they fail? And what sho...
No Wasted Sales Calls: Data-Driven Selling with Paul Fannon | Coach2Scale Episode #82
Too many sales teams operate on instinct, hoping charisma and hustle will carry them to quota. However, Paul Fannon, Global CRO at Bottom Line, views sales as a scienc...
Avoiding Sales Leadership Landmines with Kevin Gaither | Coach2Scale Episode #81
Sales leadership is full of hidden pitfalls that can derail even the most experienced managers. In this episode, Kevin Gaither—former ZipRecruiter sales leader, CRO of...
Diagnosing and Fixing Hidden Growth Barriers with Bob Tharp | Coach2Scale Episode #80
Most sales leaders focus on hitting their numbers, but few take the time to diagnose why their teams struggle in the first place. In this episode, Bob Tharp, a seasone...
Why Coaching is Non-Negotiable with Thad Zylka | Coach2Scale Episode #79
Thad Zilka, a veteran leader in sales and leadership, discusses the transformative power of coaching in sales performance. Drawing insightful parallels to the world of...
Unlocking Potential through Effective One-on-Ones with Andy White | Coach2Scale Episode #78
What if the secret to transforming your sales team lies within the art of the one-on-one meeting? Join me, Matt Benelli, and our special guest, Andy White, VP of Sales...
Cultivating a Winning Mindset with Josh Horstmann | Coach2Scale Episode #77
Can senior executives really afford to skip coaching? Join us for a fascinating discussion with Josh Horstmann, Operating Partner at Francisco Partners Consulting, as ...
Scaling Smart with Brent Holloway | Coach2Scale Episode d#76
Unlock the secrets to skyrocketing your sales growth with insights from Brent Holloway, the CRO and co-founder of SaaS Sales Advisors. Imagine doubling your company's ...
The Journey to 1% Success in Sales Leadership with Lane Monson - Coach2Scale Episode #75
Unlock the secrets of genuine connection in sales and leadership with our guest Lane Monson, an executive leader and coach who challenges the conventional wisdom of sa...
Building Cohesive Global Sales Teams with Jim Gannon - Coach2Scale Episode #74
What if sales success wasn’t just about the money? Join us as we challenge this age-old myth with insights from Jim Gannon, SVP of Sales at Sysdig. Discover how autono...
Authenticity in Coaching: Insights from Chris Michelmore from Zoom - Coach2Scale Episode #73
What if the secret to exceptional coaching lies not in having all the answers, but in embracing authenticity and vulnerability? Join us as we chat with Chris Michelmor...
