Modern Social Selling Tactics - Mandy McEwen - Coach2Scale - Episode # 044
Host Matt Benelli and guest Mandy McEwen, a renowned expert in social selling and LinkedIn strategies, discuss the importance of building coaching cultures within organizations. Mandy shares her journey from digital marketing to becoming a thought leader in social selling, debunking common myths, and emphasizing the importance of consistency over quantity in content posting. She also offers actionable tips for optimizing LinkedIn profiles, engaging with prospects meaningfully, and leveraging video content.
Takeaways:
1. Prioritize Personal Branding: Help your team understand and build their brand on LinkedIn. This includes optimizing their profiles to focus on how they can help prospects, rather than just listing their job titles and achievements.
2. Consistent Posting: Encourage your team to post consistently on LinkedIn, but clarify that posting doesn't have to be daily. Twice a week is a good starting point, and the focus should be on quality and providing value.
3. Leverage Existing Content: Train your team to utilize existing company content, customer success stories, and even industry-related posts. This can help in staying active without the stress of creating content from scratch.
4. Humanize Engagement: Your team should focus on building relationships by engaging genuinely on LinkedIn. This includes personalized connection requests and thoughtful comments on prospects' posts as part of Mandy’s 'Friendly Leader' method.
5. Real and Authentic Videos: Encourage your team to use video content to connect with prospects. Authenticity works better than perfection, so don’t overthink—simple and real videos can be more impactful.
6. Avoid Spammy InMails: Discourage the use of impersonal InMail messages. Instead, advise sending personalized connection requests that mention something specific about the prospect to increase acceptance rates.
7. Provide Valuable Resources: Make sure your team profiles include valuable resources like case studies, videos, and use cases. This helps prospects find everything they need to make quick, informed decisions about your value proposition.
Quote of the Show:
- “” People want to be heard and they want to know that your solution is safe.”
Links:
- LinkedIn: https://www.linkedin.com/in/mandymcewen/
- Website: https://www.luminetics.io/ | https://www.modgirlmarketing.com/
- LinkedIn Profile Optimization Checklist https://docs.google.com/document/d/1Wizle-fQknBfnuxW5sFeOYDKjncYHsR3d9gHJcbZ3dU/edit?pli=1#heading=h.t6vztsdctiw5
Ways to Tune In:
- Spotify: https://open.spotify.com/show/0Yb1wPzUxyrfR0Dx35ym1A
- Apple Podcasts: https://podcasts.apple.com/us/podcast/coach2scale-how-modern-leaders-build-a-coaching-culture/id1699901434
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NvYWNoMnNjYWxlLWhvdy1tb2Rlcm4tbGVhZGVycy1idWlsZC1hLWNvYWNoaW5nLWN1bHR1cmU
- Amazon Music: https://music.amazon.com/podcasts/fd188af6-7c17-4b2e-a0b2-196ecd6fdf77
- Podchaser: https://www.podchaser.com/podcasts/coach2scale-how-modern-leaders-5419703
- YouTube: https://www.youtube.com/@Coach2Scale
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