Coach2Scale: How Modern Leaders Build A Coaching Culture

In this episode, Bob Bennett, a seasoned entrepreneur, Founder and former CEO of Microfridge, Invoice Cloud, and EngageSmart, delves into the crucial role of luck in success and life. He shares insights on dispelling the myth that only extroverted individuals can excel in sales, emphasizing the power of building rapport. Bob articulates strategies for effective sales management, including the importance of embracing awkwardness and fostering trust. He discusses his leadership philosophy centered around an inverted pyramid, where leaders work for their team. Lastly, Bob provides actionable advice for new sales leaders, highlighting the significance of being a 'player-coach' and the importance of compounding experiences. 

 

Takeaways: 

Luck and Adversity as Motivators: Embrace the role of luck and adversity in shaping one’s career. Leaders should recognize that seemingly negative experiences can fuel motivation and resilience, driving individuals toward success.

The Myth of Extroversion in Sales Success: Understand that successful salespeople do not necessarily fit the extroverted, gregarious stereotype. Introverts can excel in sales by leveraging their strengths, such as listening and focus, which often lead to high performance.

Building Genuine Rapport: Encourage your team to build genuine rapport with clients. Invest time in understanding prospects on a personal level, as trust is a cornerstone of successful sales. Teach your team to get 'awkward' early to break down barriers and build authentic connections.

4Compound Experience for Success: Promote the importance of putting in extra effort consistently. Small incremental efforts compound over time, resulting in significant experience and expertise, much like compound interest. Encourage your team to go the extra mile consistently.

Servant Leadership: Adopt an inverted pyramid approach where leaders see themselves as working for their team. Focus on removing barriers for your team members, providing them with the support they need to succeed, and fostering a culture of mutual respect and collaboration.

Embrace and Manage Awkwardness: Teach your team to embrace awkwardness in initial interactions. Use it as an opportunity to develop a bond and establish a peer-to-peer relationship with prospects, which is instrumental in building trust and credibility.

Peer Learning and Knowledge Sharing: Foster a culture of knowledge sharing where top performers share their successful strategies with others. This not only helps in leveling up the entire team but also reinforces and rewards collaborative behavior, leading to collective success.

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CoachEm™ is the first Coaching Execution Platform that integrates deep learning technology to proactively analyze patterns, highlight the "why" behind the data with root causes, and identify the actions that will ultimately improve business results going forward.  These practical coaching recommendations for managers will help their teams drive more deals, bigger deals, faster deals and loyal customers. Built with decades of go-to-market experience, world-renowned data scientists and advanced causal AI/ML technology, CoachEm™ leverages your existing tech stack to increase rep productivity, increase retention, and replicate best practices across your team.

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